Aggregate.

Aggregating content can be an important feature for any web site – and this is also the case for a blog. In a web context, aggregation draws content together from many different sources and presents this in a unified format – a sidebar, widget, or perhaps an RSS feed. Where blogs are concerned, aggregation of content is likely to be from sources that you personally populate (e.g. Twitter feed) rather than large volumes of content from other sites. The one exception to this might be where you are able to focus your aggregation very specifically – perhaps you write in a niche area or have particular sources that allow for granular aggregation. One thing is for sure – don’t aggregate too much! There’s only so much that any reader needs to see (or wants to see!), so don’t overload them with superfluous content that may not be relevant to your blog focus. You can always direct readers to sources of more information if you need to.

There are many more methods for aggregating content and syndicating your presence via a WordPress blog too. If you want others to read your blog, you will surely want to maintain their readership with syndicated feeds to use within the reader of their choice (like Google Reader, perhaps). Writing a blog, if you are anything like most users of web 2.0 tools, you are likely going to have other content you want to aggregate too – Flickr stream, YouTube channel, Facebook or LinkedIn profiles, all of which can be included here one way or another. More on these features, web services and their significance in learning technology in future posts, perhaps.

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