I’m easily frustrated by email. With it being Close to Xmas, I find myself buying a number of gifts online each of which results in one or more emails being sent to me during the process. What didn’t work in this particularly occasion was the consistent presentation. I was able to order (from Boots the chemist) using a mobile friendly site. This mobile experience wasn’t quite perfect, but certainly a reasonable and functional. The thing is, it was let down significantly when the confirmation emails (yes – more than one) were all formatted for a large screen. Really – if you are going to make your retail website mobile compatible, don’t forget to make the associated communication mobile friendly also.